Mis-direction and Confusion

Gimmicks are memorable. But they’re gimmicks.

When architects show off their work or propose a bold new building complex or even ask for a zoning variance, the public sees the external photos. The tall spire, the innovative use of glass, the weird hole in the center of the building.

And when a car company shows off a new model at a press conference, it’s the headlights or the door handles that catch our attention.

And colleges brag about their football teams…

But the thing is, most of the time the building serves its function for the people working inside of it. The owner of the car can’t see the headlights, and almost all the benefits of college have zero to do with what happens for two hours on Saturday.

Gimmicks are memorable. But they’re gimmicks.

Authors: 

Dr. Robert K. Greenleaf was formerly a professional development specialist at Brown University. Bob has 45 years of experience in education ranging from superintendent, principal, teacher, & special education.  As President of Greenleaf Learning Bob has traveled the world conducting Brain & Learning Institutes.  Dr. Bob’s doctoral work was at Vanderbilt with undergrad psychology.  bob@greenleaflearning.com

* Adapted from Seth Godin, 7.21.24, who is a serial entrepreneur, Godin has a degree in computer science and philosophy from Tufts University, and an MBA from Stanford Business School. He runs the altMBA, a global business-thinking workshop, and founded two companies, Squidoo and Yoyodyne. In 2013, Godin was one of just three professionals inducted into the Direct Marketing Hall of Fame, and in May 2018 he was inducted into the Marketing Hall of Fame too.

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